During the launch event, attended by Mostafa Salah, CEO, and Mahmoud Tammam, Vice Chairperson, the company also unveiled updates on its flagship residential project Grounds in New Cairo.

The Grounds development features a diverse mix of two- to four-bedroom apartments, with more than 80% of the site dedicated to green and open spaces, including a central park spanning 11 feddans. International planning firm EDSA has been appointed to design the masterplan.

Salah emphasized that the new headquarters reflects the company’s transition into a new phase of expansion, aiming to consolidate its position in Egypt’s real estate market through a pipeline of integrated communities.

He highlighted the success of the company’s Bridges project in Sheikh Zayed, which achieved EGP 1.5bn in sales within just two and a half months, underscoring strong demand for One of One’s developments.

The company stated that its strategy focuses on delivering integrated residential communities aligned with evolving market demand and modern planning standards.

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Founded in 1979 as a wholesale optics business before expanding into retail in 1984, Baraka Optics Group today operates 23 stores across Egypt under multiple retail banners. The company remains family-owned and is currently led by Chairperson and CEO Ahmed Ragab.

The acquisition forms part of MAGRABI Retail’s broader regional expansion strategy. Once completed, Baraka will be integrated into MAGRABI’s operations, with MAGRABI assuming day-to-day management while maintaining coordination with existing shareholders.

Egypt’s economic recovery provides a strong backdrop for the deal. Real GDP growth reached 5.3% in the latest fiscal quarter, while household spending surged 23.1% in 2025. A stable exchange rate, easing inflation, and a tightening labor market are expected to further stimulate consumer demand in the country’s 110 million-strong market.

Despite its size, Egypt’s optical retail sector remains highly fragmented, presenting opportunities for consolidation. The agreement is expected to strengthen operational integration across sourcing, supply chain, and retail functions, while ensuring continuity in governance through board representation for current shareholders.

This transaction follows MAGRABI Retail’s earlier acquisitions in 2024 and 2025, underscoring its commitment to expanding its footprint in the eyewear retail sector across the region.

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The company said it is progressing with phased deliveries at Ivoire West, with the first phase scheduled for handover by the end of 2026.

Located in 6th of October City, Hadaba is a residential development built with investments of approximately EGP 4bn. The project comprises 158 villas, including standalone units, twin houses, and townhouses.

According to the developer, the project has been fully delivered, including residential units and shared facilities. Situated within a residential district overlooking the Giza Plateau, the development was designed with a focus on low-density living and expansive green spaces.

The project also includes planned components such as a boutique hotel and serviced apartments, expected to be developed in partnership with an international hospitality operator that has yet to be announced. Facilities within the compound include a social club and sports amenities.

Meanwhile, construction continues at Ivoire West, a larger mixed-use residential development spanning around 76.72 acres in Sheikh Zayed. The project includes more than 1,000 residential units targeting different customer segments, alongside landscaped areas, water features, open spaces, and central gardens.

A commercial and administrative component known as ZIG is also under development within the project. Covering approximately 75,676 square metres, it is intended to serve residents and visitors through retail outlets and office spaces.

PRE Group also announced a partnership with Seven to provide financing solutions for customers seeking home finishing and furnishing services. The arrangement enables buyers to access instalment-based options for interior completion works, aiming to simplify post-purchase processes.

According to Waleed Zaki, the company continues to advance projects across its portfolio in East and West Cairo, in addition to coastal destinations including Ain Sokhna and the North Coast.

He noted that ongoing development at Ivoire West aligns with the company’s broader strategy of creating mixed-use communities that combine residential offerings with commercial and service components.

Established in 2007, PRE Group has developed a portfolio of residential and mixed-use projects across multiple locations in Egypt, including West Cairo, East Cairo, and coastal regions.

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The partnership brings together Future of Egypt for Investment and Development, Glamour Jewellery, and UAE-based Damas Real Estate.

The first project, Vie Collective, is a mixed-use development strategically located on the Middle Ring Road in New Cairo. Spanning 186 feddans, it will integrate residential, commercial, administrative, and hospitality components. The residential offering will include villas, twin houses, townhouses, duplexes, and apartments. Investments in Vie Collective are projected to surpass EGP 100bn, with targeted sales exceeding EGP 200bn.

The second project, Vie Halo, is being developed in partnership with Nations of the Sky within the Zomra East development in New Cairo. Designed as a mixed-use investment destination, Vie Halo will feature commercial, administrative, hospitality, medical, and social club facilities. Investments are estimated at more than EGP 50bn, with targeted sales expected to exceed EGP 90bn.

Tamer Abdel Shafi, Chairman of VIE Communities, said the alliance reflects deepening Egyptian-Emirati cooperation in real estate and aims to deliver projects that capture long-term growth opportunities in Egypt’s market. Vice Chairman Tarek Soliman emphasized that the developments are tailored to evolving demand, combining residential, commercial, and investment components.

CEO and board member Haitham Samir noted that the company’s strategy centers on integrated urban developments built around sustainability, long-term planning, and diversified real estate products.

The board also includes Tawhid Abdullah, Saeed Ghanem Al Suwaidi, and Tamer Nabil.

VIE Communities said the launch underscores continued investor confidence in Egypt’s real estate sector, particularly in East Cairo and mixed-use developments.

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Abdelrahman Waly El Din, founder of TAMADON Developments, said the partnership reflects the company’s strategy of working with specialized operators to enhance asset performance. He revealed plans to launch a boutique hotel brand tailored to rising demand for hospitality and serviced residential projects in Egypt.

Details of TAMADON’s first project in West Cairo, set to be managed by Mynt Hospitality, will be announced soon. The company is also planning additional developments in Sheikh Zayed’s Green Revolution area.

Bahaa Wagdi, Co-founder of TAMADON Developments, emphasized that the collaboration integrates real estate development with hospitality expertise, covering the full project lifecycle from design to operation.

Sarah El-Gharib, Board Member and Chief Commercial Officer, noted that TAMADON will introduce digital systems enabling investors to track occupancy, rental activity, and returns. She added that the upcoming Sheikh Zayed project will feature around 100 hospitality units ranging from 35-70 sqm, delivered fully finished and furnished. Located near major roads and destinations, including the 26th of July Corridor, Cairo-Alexandria Desert Road, Smart Village, Zed Towers, and Sphinx International Airport, the project is expected to be completed within 42 months, with payment plans extending up to 10 years.

Mohamed Reda, CEO of Mynt Hospitality, said the company will apply advanced management systems to improve occupancy rates and operational efficiency. Mynt’s portfolio includes projects for developers such as Emaar Misr, Marakez, and Tatweer Misr, as well as Zed Towers.

TAMADON Developments highlighted that its management structure combines expertise in hospitality investment, engineering consultancy, and project marketing and operations, positioning the company to deliver integrated, high-performing hospitality assets.

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Developed in coordination with the National Committee for the Protection and Development of Historic Cairo, the project aligns with the state’s vision to enhance accessibility, stimulate economic activity, and boost tourism appeal, while safeguarding the district’s heritage in line with international standards.

Situated outside the archaeological zone at a central point linking East and West Cairo, Citadel Plaza spans approximately 60,000 sqm. The destination will integrate hospitality, cultural, commercial, entertainment, office, exhibition, and public spaces. Its hospitality component includes 550 hotel rooms and 70 serviced apartments, expanding Cairo’s capacity and encouraging longer visitor stays.

Khaled Nosseir, Chairperson of Alkan Holding, said the project reflects a long-term investment strategy focused on unlocking Historic Cairo’s potential through structured urban planning and alignment with government-led initiatives. He emphasized the balance between development and preservation, positioning the project within Cairo’s broader tourism and economic landscape.

Khaled Fouda, Advisor to the President for Local Development and Chairperson of the National Committee, noted that Citadel Plaza exemplifies regulated, sustainable development aimed at activating the district.

The project also incorporates a cultural hub to support artisans, designers, and small creative businesses, alongside commercial and public spaces intended to attract both residents and visitors.

“The long-term development of Historic Cairo depends on aligning urban planning, infrastructure, and economic activity within a coherent framework,” said Ibrahim Saber Khalil, Governor of Cairo. “Citadel Plaza reflects this approach, introducing the structure and capacity needed to support a more active district, with tourism as a key driver of future growth.”

Implementation will proceed in phases, with the first phase scheduled for completion by Q4 2027 and hospitality components expected to be delivered by Q4 2029.

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Developed over 8 feddans, Barah Residence dedicates only 25% of its land to buildings, with the remainder allocated to landscaped and open spaces.

Alaa El Hosary, Chairperson of HIG Development, said the project reflects the company’s expansion strategy in Egypt’s real estate market, with a focus on residential developments in West Cairo. He noted that Barah Residence is the company’s fifth project, following commercial ventures including Centro Mall, Parco Mall, Casa Mall, and Strip Mall. HIG’s total investment portfolio now stands at nearly EGP 10bn.

Ahmed Ashour, Board Member and CEO, highlighted the project’s prime location near Zewail Street, Fayoum Road, Al Wahat Road, the Grand Egyptian Museum, and Sphinx International Airport. The development will comprise 350 residential units across 16 buildings, with sizes ranging from 70-170 sqm, alongside serviced hospitality units of 35-45 sqm. Ashour added that the company is targeting EGP 1bn in sales during the first launch phase, with payment plans extending up to 10 years.

Islam Sanousy, Vice Chairperson and General Supervisor of the contracting division, said construction is scheduled to begin within six months. The project will feature a commercial area, hospitality facilities, and recreational amenities including swimming pools, jogging and cycling tracks, children’s areas, and green spaces.

Barah Residence is being developed in partnership with Arab Art Engineering Consultants and other specialized design and construction firms.

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The launch marks the beginning of a broader expansion strategy targeting mixed-use developments in key locations across Egypt.

Speaking at the company’s debut event, founder and board director Ayman Embaby said Marsoum is leveraging its background in real estate development and contracting as it enters the Egyptian market. He noted that Egypt’s property sector continues to show demand across multiple segments despite shifting market conditions, adding that developers must balance flexibility, quality, and cost efficiency to remain competitive.

The Smouha project spans more than 30,000 sqm and integrates residential, hospitality, commercial, administrative, and medical components. Designed as a mixed-use destination, it aims to meet rising demand for integrated projects in Alexandria.

Co-founder and executive board member Sayed Saber said Marsoum will focus on developments that combine construction, services, and infrastructure within cohesive communities. He highlighted that the founders have participated in more than 20 projects across several governorates, supporting the company’s expansion plans. Saber added that Marsoum has signed partnerships with specialized firms in design, construction, and project management for the Smouha development.

Marsoum Developments was established through a partnership between Embaby and Saber. Embaby brings over 20 years of experience in real estate development and contracting, having previously worked with Amgad Company on projects covering more than 15 million sqm. Saber, founder of Telal Developments, has led residential and commercial projects in Alexandria over the past decade.

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Spanning 16 feddans, the project features townhouses, duplexes, and apartments, with more than 85% of the land dedicated to landscaped and open spaces. Designed as a low-density residential model, Acasa Alma will also include service and recreational facilities to support daily living needs.

The company announced a partnership with Frontline Consulting to manage sales strategy and revenue planning.

Ahmed Saleh, CEO of Dar Al Alamia Developments, said the project reflects the company’s commitment to developing residential communities that respond to evolving market demand and customer preferences, while emphasizing sustainability and modern urban planning standards.

Engineering design is being handled by GID Integrated Designs Group, while Inversion for Consultancy, Project Management, and Development is overseeing consultancy and project management services.

Dar Al Alamia noted that Acasa Alma is part of its broader expansion in Egypt’s real estate market, following the launch of Acasa New Cairo in 2021 and Acasa Mia in 2023.

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El Sayed noted that international investors increasingly prioritize stability, security, and resilience alongside returns, adding that Egypt benefits from strategic geographic positioning, urban expansion, infrastructure development, and growth in tourism, services, and financial technology.

He emphasized that the real estate sector has expanded beyond construction and sales into a broader industry encompassing financing, operations, management, technology, contracting, and building materials. The sector contributes around 20% of Egypt’s GDP, he said.

El Sayed argued that efforts to export Egyptian real estate should move beyond traditional exhibitions and marketing campaigns, positioning the sector as part of a wider economic framework supported by technology and data systems. He highlighted Egypt’s real estate portfolio, estimated at $200bn, as a resource that could be marketed internationally.

He also pointed to the growing role of PropTech, digital platforms, organized databases, and electronic payment systems in improving accessibility for investors and buyers. Technology is increasingly integrated into projects through smart buildings, artificial intelligence, Internet of Things applications, and energy management solutions.

Financial inclusion has expanded significantly, reaching 77.6% in 2025, equivalent to 54.7 million citizens with active financial accounts. El Sayed said this supports more advanced booking, payment, and financing models in real estate.

Tourism remains a key driver of demand, with Egypt welcoming 19 million tourists in 2025 and targeting 30 million annually in the coming years, fueling demand for hotels, serviced residences, and mixed-use developments.

Regarding company projects, El Sayed said Golden View Developments is advancing Golden Hub and TO-GTHER in New Cairo’s South Academy area. Golden Hub is a commercial, administrative, and medical complex supported by consulting and operating firms including Hafez Consultant (architectural design), Bakhoum Muharram (engineering supervision), Orange (technology services), and Regus (office space management).

The TO-GTHER project will feature a Hilton Garden Inn hotel, serviced units managed by BirdNest, office spaces operated by Regus, and retail areas supported by digital infrastructure and smart systems.

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