The launch marks a strategic milestone in the transformation of Egypt’s automotive retail landscape, as the new platform aims to redefine the car-buying experience through a comprehensive digital ecosystem that connects customers, authorized dealers, financing institutions, and insurance providers within one seamless and transparent process. The initiative is designed to enhance market efficiency, strengthen customer confidence, and modernize vehicle ownership in line with global automotive and digital commerce trends.

Through the platform, customers can explore and compare the latest new vehicle models available in the Egyptian market, including brands officially represented and distributed by Kasrawy Group, most notably Jetour, JAC, and Citroën, in addition to upcoming brands expected to join the platform soon, including Avatr. The platform presents official specifications, technical data, and manufacturer-approved pricing directly and transparently, ensuring customers have access to accurate information throughout the purchasing process.

A key feature of the platform is its commitment to offering vehicles at official market prices without additional markups, reinforcing transparency from the initial browsing stage through vehicle delivery. The platform also provides a fully integrated digital ownership experience, covering every stage of the customer journey — from vehicle discovery and comparison to completing the purchase process, securing financing and insurance solutions, and receiving the vehicle directly from the authorized dealer.

Commenting on the launch, Sara Kasrawy, Director of Marketing at Kasrawy Group, said:
“The launch of this platform represents a major strategic step in Kasrawy Group’s digital transformation journey. Our focus is on delivering a fully integrated automotive experience that reflects evolving customer expectations while keeping pace with global developments in the automotive industry. By offering a diversified portfolio of vehicle brands alongside integrated financing and insurance solutions within a single digital transaction, we aim to provide a smoother, more transparent purchasing experience that strengthens customer trust and reinforces our position within the Egyptian market.”

Ali Shaaban, Founder of ElTawkeel.com, added:

“This collaboration marks a significant shift in the evolution of Egypt’s automotive purchasing experience. We are building a comprehensive digital platform that enables users to complete every stage of vehicle ownership easily and from one place. Through our partnership with Kasrawy Group, we aim to introduce a new market model built on efficiency and transparency, redefining the relationship between customers and the automotive sector.”

As part of its integrated financial services offering, the platform provides a comprehensive range of financing and insurance solutions in cooperation with leading financial institutions and insurance companies. Customers can digitally apply for financing, compare available programs, and select repayment plans that align with their individual financial needs and capabilities. In selected cases, the platform also enables fast financing approvals, helping accelerate and simplify the vehicle ownership process.

To further enhance payment flexibility, ElTawkeel.com has established partnerships with Valu, one of Egypt’s leading consumer finance platforms, in addition to official financing solutions provided by ADIB Egypt. These partnerships offer customers multiple payment options, including full payment or installment plans, all within a unified digital transaction that eliminates the need to engage with multiple parties or informal intermediaries.

The launch represents a strategic step toward building a fully integrated automotive ecosystem in Egypt by combining vehicle sales, financing, and insurance services into one centralized digital experience. The initiative is expected to enhance operational efficiency across the automotive market while significantly improving customer experience standards.

Kasrawy Group emphasized that this initiative marks the beginning of a new phase in the development of Egypt’s automotive purchasing experience, with future expansion plans aimed at introducing additional vehicle brands and advanced digital services through the platform.

Through this launch, ElTawkeel.com, in collaboration with Kasrawy Group, introduces a “single transaction” model that allows customers to complete every step of the vehicle purchasing journey — from exploration and comparison to financing, insurance, and delivery — through one fully integrated digital platform designed to provide a more seamless, transparent, and efficient experience.

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The council joined a workshop and seminar in Cairo organized by Messe Frankfurt, which spotlighted opportunities at the world-renowned Automechanika exhibitions. The session guided Egyptian companies on how to maximize their engagement in major international trade fairs and leverage Automechanika’s platform, one of the leading global events for the automotive industry and aftermarket services. The exhibitions provide unparalleled opportunities for networking with top manufacturers and distributors worldwide.

Discussions highlighted the profound transformation underway in the global automotive industry, driven by artificial intelligence, the shift toward electric vehicles, and the rise of connected and software-defined cars. Sustainability requirements are also reshaping the sector, underscoring the need for Egyptian firms to adapt quickly to remain competitive in export markets.

Participants reviewed new features of the Frankfurt edition in 2026, including a strategic partnership with the German Association of International Motor Vehicle Manufacturers to strengthen the automotive aftermarket sector. The exhibition will also launch the HighTech4Mobility Forum, addressing cutting-edge topics such as vehicle lifecycle management, autonomous driving, and cybersecurity.

The seminar further spotlighted emerging opportunities in new markets, notably with Automechanika’s expansion into Southeast Asia. The inaugural Automechanika Indonesia 2026, scheduled for September, is expected to tap into one of the region’s largest automotive markets, with its aftermarket sector projected to reach approximately $64bn.

Mai Helmy, Executive Director of EECE, said the council is actively preparing Egyptian companies for international competition by offering technical and promotional support, while enhancing their readiness to participate in specialized global exhibitions.

She emphasized that participation in Automechanika events provides a vital opportunity for Egyptian firms to explore the latest technological innovations and forge strong business partnerships, ultimately driving growth in Egypt’s engineering exports.

Automechanika South Africa 2026 will run from October 27 to 29, with broad international participation expected from companies across the automotive and aftermarket sectors.

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Foxconn Technology Group exhibited its smart electric vehicle platform and products, combining independent research and development with artificial intelligence technology. Vehicle models on display included the launched Foxtron Bria, the mass-produced North American version of the Model C, the Model D, and the Model U.

Alongside the vehicles, Foxconn presented a high-computing performance integrated in-vehicle platform that combines in-vehicle infotainment (IVI) and advanced driver-assistance systems (ADAS). The platform supports advanced smart cabin applications intended to provide a smooth, safe, and highly integrated entertainment and networking control experience. The company also showed silicon carbide power modules, electric drive systems, and commercial vehicle battery packs.

Additionally, Foxconn displayed LFP 120/320/230 high-energy battery packs dedicated to unmanned aerial vehicles. These batteries introduce highly graphitized carbon nanotubes to improve performance and utilise solid-state electrolyte membranes and a stacked design to increase energy density and safety.

Lean Mobility, which launched Taiwan pre-sales for the personal version of its Lean3 two-seater electric vehicle this month, displayed a glossy white production version and a matte yellow prototype at the event. Company personnel provided on-site product consultations and opened the production model for static viewing, while facilitating online pre-orders via official links. Further details are hosted on the company’s website at leanmobility.net.

The production Lean3 is powered by an 8.1 kWh lithium iron phosphate battery and driven by a rear-wheel hub motor. While the manufacturer did not release full performance figures, it stated the vehicle has a top speed of 80 kilometres per hour and a WLTC range of 100 kilometres. It uses a TES charging specification and completes charging in approximately five hours under DC 220V conditions. Enterprise version deliveries are expected to begin after August, with personal version deliveries scheduled for the first quarter of 2027.

The Lean3 production model features minor exterior and interior differences from the prototype, including revised front and rear air intakes, alloy wheel styles, interior centre console, and steering wheel. It adds an exterior rear mudguard and interior USB-C power supply sockets. Glossy yellow paint, reversing camera assistance, and a heating and air conditioning system will be offered as optional equipment for the Lean3 series.

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Speaking at the Taipei Nangang Exhibition Centre, Huang highlighted Taiwan’s transition from traditional manufacturing to a hub for mobility innovation. “At a time when industries are rethinking supply chains and accelerating change, these strengths matter more than ever,” Huang said. “Taiwan contributes with capability, flexibility, reliability, and trust.”

The exhibition, running until April 17, brings together nearly 900 exhibitors from 16 countries and regions. Trade visitors are admitted via pre-registration, with public visitors also able to attend. By combining Taipei AMPA, E-Mobility Taiwan, and Autotronics Taipei under the theme “Empower Every Move,” the event spans complete vehicles, electrification, components, ICT and semiconductors, and smart cockpits.

“Mobility today is being reshaped by electrification, digital transformation, connectivity, and intelligence,” Huang told attendees, noting that vehicles have become platforms for technology, data, energy management, entertainment, and user experience. “This is a revolution of industry,” he said. “Business models are changing. And that is why mobility is being redefined. And we are the ones defining it.”

Reflecting on the shift from vehicles prioritising affordability to connectivity, Huang added: “I still remember the first car I drove, it was a 1970 Volkswagen Camper. The Beetle. And the first car I owned was a 1980 second-hand Ford Cortina.” He stated that modern expectations demand smarter vehicles that interact with drivers, connect with infrastructure, and support sustainability.

Explaining the show’s theme, Huang noted, “It reminds us that every move forward matters. Every innovation matters. Every step toward sustainability matters. And every partnership that brings people, industries, and markets together matters.” He highlighted that the show brings business and technology together: “Here, manufacturing meets digital transformation. Here, hardware meets software. Energy meets intelligence. And ideas are turned into real opportunities.”

Following Huang, Jerry Hsu, Vice Chairperson of the Taiwan Electrical and Electronic Manufacturers’ Association (TEEMA), noted that Huang “just gave us a wonderful speech at TAITRA,” and announced a significant international expansion. Hsu revealed that TEEMA will establish overseas Technology Parks in Mexico, Poland, the USA, and India to support its members’ global manufacturing and electric vehicle ecosystem deployment.

TEEMA represents more than 3,000 members across 17 industry sectors—including semiconductors, telecommunications, home appliances, heavy electricity, heavy electrical equipment, and automotive electronics—employing over 930,000 people globally.

Hsu said the industry is transitioning from the traditional CASE (Connected, Autonomous, Shared, and Electric) framework to an AI-driven era. “Artificial intelligence is moving from cloud into vehicle cabin, from software into chassis,” Hsu said. “Further competition will no longer be just defined by the horsepower, but by the computing power, software capability, data, and governance.”

He added that software-defined vehicles, autonomous driving, automotive semiconductors, 6G communication, and AI regulations are reshaping the landscape. Recalling a recent trip to Austin and San Francisco, Hsu said it was “amazing how they can interact with the real environment” regarding autonomous taxis, adding: “And very soon, I think autonomous driving will come to life.”

Highlighting Taiwan’s comprehensive ecosystem, Hsu pointed to the region’s strength in advanced chip manufacturing, communication modules, sensors, power management, thermal solutions, PCBs, and complete vehicle platforms with smart cockpit systems.

The exhibition features the AI CAR Pavilion and Hydrogen Applications Pavilion as main focal points. Notable exhibits include a Taiwan-developed hydrogen bus certified to EU and UN standards—presented at scale in Taiwan for the first time—and an electric three-wheeler from the Taiwan-Japan joint venture, Lean Mobility.

Major exhibitors include Foxconn, China Motor Corporation, Škoda, Fortune Electric, TECO, Pegatron, Advantech, E-Lead Electronic, and MiTAC. The automotive and motorcycle parts section features suppliers specialising in vehicle lighting, critical components, and aftermarket maintenance solutions.

TEEMA is presenting three theme pavilions: the AI Car Pavilion, showcasing power systems to autonomous applications; the Taiwan Automobility Research Consortium, highlighting AI power cockpits and the hydrogen bus to demonstrate nationwide R&D; and the Taiwan Electric Vehicle Industry Alliances, focusing on AI edge computing, automotive power systems, thermal management, and light electric vehicles.

Built around Connected Mobility, Future Mobility, and Green Mobility, the event also hosts the ESG Pavilion, the Automotive Components Alliance, and international sections like the U.S. Pavilion and Czech Pavilion. The 360° Mobility Forum and procurement programmes are running concurrently to foster dialogue and connect exhibitors with global buyers.

After thanking exhibitors, media, and partners from Taiwan and abroad, Huang concluded: “The technologies we advance, the solutions we create, and the partnerships we build today will shape how the world moves tomorrow. So, let’s move forward together.”

The post Global mobility supply chain ‘rewritten’ by AI, TAITRA chief says as 360° MOBILITY Mega Shows open in Taipei first appeared on Dailynewsegypt.

The expansion signals SN Automotive’s ambition to redraw the country’s automotive map. By blending the sustainability of electric motors with the flexibility of traditional internal combustion, the company aims to position itself at the vanguard of Egypt’s “Green Transport” shift, aligning with the national Vision 2030 mandate. The REEV rollout specifically targets the two biggest hurdles for local EV adoption: charging infrastructure gaps and range anxiety.

A Pivot Toward Hybrid Resilience

Yehia Abdel Halim, CEO of SN Automotive, characterized the opening as a cornerstone of the company’s 2026 growth strategy.

“We are responding to the rapid shifts in the global automotive sector by providing practical solutions tailored to the local market’s infrastructure challenges,” Abdel Halim said. “With these new models, we are introducing a mobility concept that offers total driving freedom. REEV technology is the bridge that will accelerate the adoption of electric solutions in Egypt.”

The REEV system functions as a pragmatic hybrid: a high-efficiency electric motor drives the wheels, while a small internal combustion engine acts solely as an onboard generator to charge the battery. This configuration allows for a staggering total range of up to 1,300 km on a single charge and tank, eliminating the need for frequent charging stops during long-distance travel between governorates.

The Lineup: Luxury Meets Logic

The new fleet caters to distinct segments of the growing Egyptian middle and upper classes:

The Dongfeng 007: A sporty sedan targeting performance enthusiasts, offered by SN Automotive at a price of EGP 1,550,000. It boasts a 218 hp electric motor, a 1,200 km total range, and a futuristic cockpit powered by the Snapdragon 8155 processor and advanced safety suites.

The Dongfeng 008: A mid-size luxury SUV designed for families, available through SN Automotive for EGP 1,950,000. Featuring six seats and a 272 hp motor, its 1,300 km range makes it a viable contender for cross-country travel.

Industrial Localization and Strategic Alliances

Beyond retail, SN Automotive—a joint venture between Al Safy Group and the state-owned El Nasr Automotive Manufacturing Co.—is tethered to Egypt’s industrial resurgence. The company confirmed plans to assemble select models locally at El Nasr’s facilities, aiming to transform Egypt into a regional export hub for Dongfeng vehicles across the Middle East and Africa.

The CEO also highlighted a strategic partnership with ExxonMobil, citing a shared vision for performance and innovation. Looking ahead to 2026, the company plans to expand its footprint to 12 authorized distributors and multiple new service centers to bolster after-sales support.

By integrating energy partnerships and localized manufacturing, SN Automotive is not just selling cars; it is attempting to build the ecosystem necessary for a post-combustion era in North Africa.

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The discussions explored promising investment opportunities in Egypt’s automotive sector in line with the government’s strategy to deepen local manufacturing and facilitate the transfer of advanced global technologies.

Hashem noted that the Automotive Industry Development Program (AIDP) represents a key pillar in attracting major international automotive brands, highlighting that the programme offers an unprecedented package of incentives designed to localise the industry in Egypt.

He explained that the programme is built around two parallel objectives: meeting growing domestic demand and strengthening export capabilities. He added that developing feeder industries remains a top priority for the ministry in order to build an integrated and sustainable industrial base.

The minister invited the company’s officials to explore the benefits available under the programme, which links investment incentives to increasing the share of local content and expanding domestic supply chains.

Hashem also reviewed several operational, procedural and customs-related challenges currently facing the company, along with proposals presented by the delegation to address them.

He emphasised the ministry’s readiness to provide all necessary support and coordinate with relevant authorities to remove obstacles and facilitate procedures, ensuring a stable business environment that encourages further investment in the Egyptian market.

For her part, Volz expressed the company’s aspiration to further strengthen its strategic partnership with the Egyptian government. She noted that the company is proud to mark 26 years of operations in Egypt, operating through a main office representing the parent brand, which reflects Mercedes-Benz’s strong confidence in the promising opportunities available in the market.

The meeting comes as part of the government’s broader efforts to position Egypt as a regional hub for automotive manufacturing by attracting global manufacturers, boosting exports and increasing local value-added production.

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During the meeting, Nissan outlined its expansion roadmap, which includes raising production capacity and strengthening workforce training programmes in cooperation with the Productivity and Vocational Training Authority under the Ministry of Industry, as well as other specialised training institutions.

The company also expressed its ambition to become the largest exporter of vehicles to Africa from Egypt.

Over the past three years, Nissan has exported 25,000 vehicles to African markets and increased its production to 30,000 passenger cars in the current fiscal year, maintaining a leading position in Egypt’s domestic automotive market.

At the outset of the meeting, Minister Hashem stressed that the government attaches strategic importance to the automotive sector, citing Egypt’s competitive advantages and assets that qualify it to serve as a regional hub for automotive manufacturing in Africa and the Middle East.

He highlighted Egypt’s strategic geographic location connecting African, Arab and European markets, alongside its extensive network of free trade agreements, advanced infrastructure and growing industrial base, all of which facilitate access to global markets.

The minister reaffirmed the Ministry of Industry’s commitment to localising automotive manufacturing and its feeder industries in order to reduce import dependency and attract global carmakers to establish production facilities in Egypt.

He noted recent growth in the number of automotive component factories and rising investment volumes in the sector, while emphasising the importance of further expanding local component production to increase the local content ratio in vehicle manufacturing.

For his part, Mohamed Abdel Samad, Managing Director of Nissan Africa, reiterated the company’s commitment to expanding production in Egypt and increasing exports across the continent. He also invited the minister to visit Nissan’s factory to inaugurate a new production line, expected to add 10,000 vehicles annually in its first year of operation, with a local content ratio exceeding 50%.

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The launch, which took place at the Automorrow 2026 international automotive exhibition in Cairo, comes as the local industry shows signs of recovery, according to Haytham Yehia, Cluster General Manager for Shell Middle East, Egypt, and Central Asia.

“Egypt’s automotive industry is showing signs of recovery, and Shell continues to support this momentum by introducing globally proven technologies that meet the evolving needs of drivers and manufacturers,” Yehia said during the event.

The new portfolio features Shell Helix Ultra, which utilises PurePlus Technology to convert natural gas into 99.5 percentpure base oil. The company stated the formulation is designed to meet modern engine requirements, providing protection under high-load and high-temperature conditions.

Shell Lubricants Egypt is serving as the platinum sponsor for Automorrow 2026, held from 5 to 8 February at the Cairo International Convention Center. Yehia noted that the sponsorship reflects the company’s “belief in the importance of bringing the industry together” and connecting manufacturers with consumers.

The company, which has been the world’s leading lubricants supplier for 19 consecutive years, highlighted its global technical partnerships, including a collaboration with Ferrari spanning more than 75 years. In the Egyptian market, the company said it is focused on combining product innovation with consumer protection tools, such as an authenticity tool that allows drivers to verify genuine Shell products.

The introduction of the new formulations and refreshed packaging aligns with Shell’s global Helix platform and updated international industry standards. The company’s presence at the exhibition is intended to underscore its role as a technology partner within the Egyptian automotive ecosystem.

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The Prime Minister stated that the government is prioritising the National Automotive Manufacturing Programme to transition toward clean energy and reduce reliance on traditional fuels. During a meeting with the ministers of industry, finance, and investment, Madbouly emphasised that the state aims to build a major industrial base capable of enhancing regional and international competitiveness.

Total investment costs for projects in Egypt’s free zones reached $38.5bn by October 2025, according to Minister of Investment and Foreign Trade Hassan El-Khatib. The number of projects within these zones reached 1,237, with an aggregate capital of $14.3bn. El-Khatib noted that these developments provide approximately 245,000 direct jobs.

In 2024, commodity exports from the free zones were valued at $11bn, while service exports reached $7bnand petroleum exports totalled $6.5bn. Out of the total projects, 1,019 are located within nine public free zones, spanning industrial, storage, and service sectors.

Cabinet Spokesperson Mohamed El-Homsani said the meeting reviewed several proposals from major companies looking to invest in the automotive sector. The government is currently evaluating incentives and facilities to support the shift toward sustainable transport and deeper local manufacturing.

Targeted activities for the free zones that align with state strategy include information technology, software development, pharmaceuticals, and automotive components. El-Khatib added that the government is also focusing on food industries, textiles, logistics, and power generation solutions to further bolster the investment climate.

The meeting was attended by Kamel El-Wazir, Deputy Prime Minister for Industrial Development and Minister of Industry and Transport; Ahmed Kouchouk, Minister of Finance; and several other government officials.

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Speaking to Daily News Egypt, Nishi said the company is working closely with the Egyptian government to develop supportive policies aimed at boosting exports and deepening local manufacturing. She noted that Egypt’s recently announced automotive industry strategy represents a critical first step towards building a more structured and competitive sector.

“Years ago, there was no comprehensive automotive policy in place. Today, we have a clear framework, but this is only the beginning,” Nishi said, stressing the need for sustained cooperation between the public and private sectors to raise localisation levels.

Localisation and ongoing investments

Nishi highlighted General Motors as one of the most advanced automakers in Egypt in terms of local manufacturing depth, explaining that developing a robust local supply chain requires long-term investment and capacity building.

She revealed that the company is close to achieving a local content rate of 50%, noting that the progress made during the first year of local production of the Chevrolet Optra is unprecedented in the Egyptian market. This, she said, qualifies General Motors for the government’s Automotive Industry Development Programme (AIDP), reflecting the level of localisation already achieved.

Market recovery

Commenting on overall market performance, Nishi described 2025 as an exceptional year for Egypt’s automotive sector, with growth reaching nearly 56% and marking a strong recovery phase.

She expects growth to normalise in 2026, with an estimated increase of around 15%, signalling a transition towards what she described as “healthy and sustainable growth”.

Shift towards electric vehicles

Electric and other new-energy vehicles currently account for around 4% of total car registrations in Egypt, according to Nishi. She expects this share to rise to between 5% and 6% in the near term, supported by a wider range of consumer options following the launch of the Captiva EV and Spark EV models.

Nishi emphasised that the shift to electric mobility will be gradual, noting that local EV production depends on several factors, including market demand, the availability of reliable charging infrastructure, and the readiness of local suppliers to provide EV components. Government policies will also play a role, particularly given current customs exemptions for fully imported electric vehicles.

She noted that Egypt currently has around 1,300 charging points nationwide—a relatively strong figure compared with many countries—and added that General Motors’ electric models can be charged using standard household outlets, making them suitable for daily urban use. Charging costs, she said, are more than 10% lower than traditional fuel costs.

Nishi added that General Motors is continuing to cooperate with the government to expand charging infrastructure and contribute to the development of a “white paper” outlining Egypt’s electric vehicle strategy.

Egypt as an export platform

According to Nishi, Egypt’s strategic location, skilled workforce, and supplier base built over more than four decades—combined with a growing government focus on exports—position the country as a strong candidate to serve as a regional automotive export hub.

“This is our objective, and we are working towards it seriously,” she said, adding that achieving this goal will require clear policies, targeted incentives, and close collaboration between the public and private sectors.

Competition and market confidence

Addressing rising competition, particularly from Chinese automakers, Nishi said increased competition ultimately benefits both the market and consumers. She stressed that General Motors’ strength in Egypt extends beyond its vehicles to include after-sales services, spare parts availability, warranty support, and a wide distribution network through its partnership with Mansour Automotive.

Nishi noted that General Motors ended 2025 as the market leader in Egypt. “We are number one in this market. We have already launched two electric models, and more are certainly on the way,” she said.

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